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Real estate photography


We receive a lot of requests for "Those pictures that look like paintings". What they really mean is HDR. HDR stands for High Dynamic Range. For those who aren’t acquainted with this high-tech shutterbug lingo, dynamic range is basically just the difference between the lightest light and darkest dark you can capture in a photo. Once your subject exceeds the camera’s dynamic range, the highlights tend to wash out to white, or the darks simply become black blobs. It’s notoriously difficult to snap a photo that captures both ends of this spectrum, but with modern shooting techniques and advanced post-processing software, photographers have devised ways to make it happen. This is basically what HDR is: a specific style of photo with an unusually high dynamic range that couldn’t otherwise be achieved in a single photograph.

At the most basic level, an HDR photo is really just three to nine photos taken at different exposure levels and then blended together with software to create a better picture. It’s a bit more complicated than that, but that’s basically the gist of it. Ideally, the photographer takes a range of bracketed photos – that is, photos of the same scene taken with varying brightness levels. Then, with the help of advanced post-processing software, the photographer is able to blend the photos together and create a single image comprised of the most well-lit, properly exposed parts of the scene. In Real Estate photography this can really help with windows appearing too bright from inside the property. 


You’ve probably seen these types of images scattered across the Web. Depending on how they’re processed, HDR photos can be anything from stunningly accurate reproductions of what your eyes see to mind-blowingly surreal works of art that transform reality into a high-def dreamscape. 

The human eye, through adaptation of the iris (and other methods) adjusts constantly to the broad dynamic changes in our environment. The brain continuously interprets this information so that most of us can see in a wide range of light conditions. Most cameras, on the other hand, cannot. Their sensors can only capture a dynamic range that is 3 to 5 times less. An example of this would be taking a picture of a person standing in front of a window. The person will usually look much darker in the photo than they did in real life. HDR enables us to shoehorn a greater range of brightness into an image in a way that a straightforward picture can’t achieve. 


What is HDR?

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